Following are the questions and answers to the Public Relations Officer in District Co-operative Bank examination conducted by Kerala Public Service Commission on 11-06-2016. We expect this will help the candidates who are preparing for the Public Relations Officer and other exams. The purpose of this section is just to support the candidates who prepare for Kerala PSC and other competitive exams. You can always refer this website from your mobile phone on the go or from your home PC.
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Public Relations Officer in District Co-operative Bank (DCB)
Kerala PSC Exam held on : 11-01-2016
Kerala PSC Previous Year Fully Solved Question Paper  | Year - 2016
Set - 2 | Questions : 21-40
21] The largest Professional Public Relations Organisation is
[a] IPRA
[b] PRSA
[c] NAPRC
[d] APRA

22] National Public Relations Day is observed on
[a] April 21
[b] April 24
[c] November 16
[d] March 8

23] The American President while drafting his 'Seventh Address' to the congress who first included the term Public Relations is
[a] Ronald Reagan
[b] Jimmy Carter
[c] Thomas Jefferson
[d] Bill Clinton

24] PR people who discuss ideas with the boss and put them into articles that blend with the news and features of different publications are known as
[a] Interpreters
[b] Translators
[c] Freelancers
[d] Ghost writers

25] The informal uncontrolled word of mouth, which carries information much more exciting than simple facts or truth is known as
[a] Public opinion
[b] Grapevine
[c] Persuasion
[d] Message

26] Creating newsworthy stories and events to attract media attention and to gain public notice is
[a] Press release
[b] Public affairs
[c] Press agentry
[d] Scoop

27] A specialised and criticised part of public affairs attempts to influence legislative and regulatory decisions in government is
[a] Investor Relations
[b] Development Relations
[c] Lobbying
[d] Public Relations

28] The aggregation of individual views on some issue is
[a] Public campaign
[b] Public opinion
[c] View point
[d] Angle

29] Information placed in the media by an identified sponsor that pays for the time or space is
[a] Advertising
[b] Marketing
[c] Propaganda
[d] Publicity

30] The social or interpersonal concept of public opinion of two or more individuals oriented to and communicating about an object of mutual interest is
[a] Orientation
[b] Persuasion
[c] Coorientation
[d] Bias

31] The process of employing a participative approach in which employees, customers and opinion leaders help select projects to receive funds, volunteerism, gifts and services in kind for building relationships with key publics in communities is known as
[a] Public Communication
[b] Corporate Philanthropy
[c] Corporate Communication
[d] Fund raising campaign

32] A pocket folder containing information for promotion, crisis etc. to the print and broadcast media
[a] Media kit
[b] Brochure
[c] Handout
[d] Press release

33] The PR professionals who can whitewash even the darkest corporate sins earned the reputation as
[a] Propagandists
[b] Publicists
[c] Press agents
[d] Spin doctors

34] CSR campaigns are great and the efforts of one of the company was noteworthy for its activities to combat Ebola
[a] Apple
[b] Samsung
[c] Google
[d] Sony

35] An uncontrolled method of placing messages in the media and has news value and the source does not pay the media for placement is
[a] Campaign
[b] Advertising
[c] Publicity
[d] Marketing

36] A process in which a public relations representative sends out press releases to various media outlets to promote a company change, a new product or a new service is known as
[a] Print campaigns
[b] Organisational communication
[c] Message
[d] Company release

37] An advertisement disguised into form of a news story or feature is known as
[a] Editorial
[b] Middle piece
[c] Column
[d] Advertorial

38] Communicating with staff at all levels and ensuring every member of staff feels part of a forward thinking team is
[a] Internal PR
[b] External PR
[c] Crisis Communication
[d] Company PR

39] A large outdoor printed sign is a
[a] Billboard
[b] Logo
[c] Hoarding
[d] Masthead

40] The promotion of specific ideas or views, often political in nature
[a] Ideology
[b] Propaganda
[c] Strategy
[d] Lobbying